“Desire is an affectively charged motivation toward a certain object, person, or activity that is associated with pleasure or relief from displeasure. Desires vary in strength and duration. A desire becomes a temptation, entering the area of self-control, if the behavior resulting from the desire conflicts with an individual’s values or other self-regulatory goals.
Self-control dilemmas occur when long-term goals and values clash with short-term temptations. The stronger and more available the temptation is, the harsher the devaluation will be!
Craving for an addictive desire persists because individuals develop mental images of the coveted substance that are instantly pleasurable, but which also increase their awareness of deficit!
Weak temptations are falsely perceived to be less unhealthy or let’s just say less “maleficent”, so self-control is not triggered so desirable actions are more often engaged in, supporting the counteractive self-control theory!
Therefor weak temptations present more of a challenge to overcome than strong temptations, because they appear less likely to compromise long-term values.
Ego depletion is the view that high self-control requires energy and focus, and over an extended period of self-control demands, this self-control can lessen. There are ways to help this ego depletion. One way is through rest and relaxation from these high demands. Additionally, training self-control with certain behaviors can also help to strengthen an individual’s self-control. In other words, one way to overcome unwanted desires is to change the method with which we approach desire.
This kind of perception and these conscious interpretations are called construals. It’s how individuals perceive, comprehend, and interpret the world around them, particularly the behavior or action of others towards themselves.
Without any conscious or active self-control efforts, temptations can be dampened by merely inducing high-level construals. It is suggested that the abstraction of high-level construals reminds people of their overall, lifelong values, such as a healthy lifestyle, which deemphasizes the current tempting situation
People using high-level construals are better able to place a temptation in context and properly evaluate its long-term impact, and therefore are more likely to maintain self-control.”
PS : all credits to wikipedia.org